{"schemaVersion":"1.0","site":{"name":"UTM Builder","url":"https://utm.queueforge.dev","canonicalDomain":"utm.queueforge.dev","tagline":"Free Campaign URL Builder","description":"Build Google Analytics UTM tracking links in seconds. Free, fast, no signup. Add utm_source, utm_medium, utm_campaign, utm_term, and utm_content to any URL.","language":"en-US","operator":"QueueForge","legalNoticeUrl":"https://queueforge.dev/impressum"},"tool":{"name":"UTM Builder","type":"web_application","url":"https://utm.queueforge.dev","description":"Free browser-based UTM campaign URL generator. Builds tagged links with utm_source, utm_medium, utm_campaign, utm_term, and utm_content.","inputs":[{"name":"website_url","type":"string","required":true,"description":"Destination landing page URL (http or https). Existing query params are preserved."},{"name":"utm_source","type":"string","required":true,"description":"Standard UTM parameter: utm_source"},{"name":"utm_medium","type":"string","required":true,"description":"Standard UTM parameter: utm_medium"},{"name":"utm_campaign","type":"string","required":true,"description":"Standard UTM parameter: utm_campaign"},{"name":"utm_term","type":"string","required":false,"description":"Standard UTM parameter: utm_term"},{"name":"utm_content","type":"string","required":false,"description":"Standard UTM parameter: utm_content"}],"outputs":{"campaign_url":{"type":"string","description":"Fully encoded campaign tracking URL"}},"features":["Real-time URL generation","URL validation","Automatic query encoding","Preserves existing non-UTM query parameters","Copy to clipboard","No account required","Client-side only; URLs are not stored on servers"],"documentationUrls":[{"title":"Home","url":"https://utm.queueforge.dev"},{"title":"AI 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Source","path":"/utm-source","url":"https://utm.queueforge.dev/utm-source"},{"label":"UTM Medium","path":"/utm-medium","url":"https://utm.queueforge.dev/utm-medium"},{"label":"UTM Campaign","path":"/utm-campaign","url":"https://utm.queueforge.dev/utm-campaign"},{"label":"UTM Content","path":"/utm-content","url":"https://utm.queueforge.dev/utm-content"},{"label":"UTM Term","path":"/utm-term","url":"https://utm.queueforge.dev/utm-term"}],"guides":[{"label":"Google Analytics UTM Builder","path":"/google-analytics-utm-builder","url":"https://utm.queueforge.dev/google-analytics-utm-builder"},{"label":"Facebook Ads UTM Builder","path":"/facebook-ads-utm-builder","url":"https://utm.queueforge.dev/facebook-ads-utm-builder"},{"label":"Email Marketing UTM Builder","path":"/email-marketing-utm-builder","url":"https://utm.queueforge.dev/email-marketing-utm-builder"}]},"sitemap":"https://utm.queueforge.dev/sitemap.xml","llmsTxt":"https://utm.queueforge.dev/llms.txt","apis":{"siteContext":"https://utm.queueforge.dev/api/site-context","metadata":"https://utm.queueforge.dev/api/metadata","mcpContext":"https://utm.queueforge.dev/api/mcp/context","mcpToolDefinition":"https://utm.queueforge.dev/api/mcp/tool-definition","health":"https://utm.queueforge.dev/api/health","openapi":"https://utm.queueforge.dev/api/openapi.json"},"wellKnown":{"apiCatalog":"https://utm.queueforge.dev/.well-known/api-catalog","mcpServerCard":"https://utm.queueforge.dev/.well-known/mcp/server-card.json","agentCard":"https://utm.queueforge.dev/.well-known/agent-card.json","agentSkillsIndex":"https://utm.queueforge.dev/.well-known/agent-skills/index.json","oauthAuthorizationServer":"https://utm.queueforge.dev/.well-known/oauth-authorization-server","oauthProtectedResource":"https://utm.queueforge.dev/.well-known/oauth-protected-resource"},"authMd":"https://utm.queueforge.dev/auth.md","faqs":{"home":[{"question":"What is a UTM parameter?","answer":"A UTM parameter is a query-string field (utm_source, utm_medium, utm_campaign, utm_term, or utm_content) appended to a URL so analytics tools attribute traffic to a specific campaign, channel, and creative."},{"question":"Is this UTM builder free?","answer":"Yes. The tool is free, requires no account, and runs in your browser. Generated URLs are not stored on our servers."},{"question":"What is the difference between utm_source and utm_medium?","answer":"utm_source identifies who sent the traffic (e.g. google, newsletter). utm_medium identifies the channel type (e.g. cpc, email, social)."},{"question":"Does this tool preserve existing URL query parameters?","answer":"Yes. Non-UTM query parameters on your base URL are kept. UTM fields you enter replace any existing UTM keys on the base URL."},{"question":"Can I use these links with Google Analytics 4?","answer":"Yes. GA4 reads standard UTM parameters on the landing page and maps them to session source, medium, campaign, term, and content."},{"question":"Are UTM values case-sensitive?","answer":"Yes. Use lowercase and consistent spelling so reports do not split the same channel into duplicate rows."}],"pages":{"utm-source":[{"question":"What should I put in utm_source?","answer":"Use the platform or site name users click from: google, facebook, newsletter, partner_blog. Avoid generic values like 'link' or 'website'."},{"question":"Is utm_source required?","answer":"Google recommends utm_source together with medium and campaign. Without source, channel reports are harder to interpret."}],"utm-medium":[{"question":"What is the difference between source and medium?","answer":"Source is the origin (google, newsletter). Medium is the channel type (cpc, email, social). Example: utm_source=facebook&utm_medium=paid_social."}],"utm-campaign":[{"question":"How long should a campaign name be?","answer":"Keep it short and descriptive: product_launch_q2, black_friday_2026. Avoid spaces; use hyphens or underscores."}],"utm-content":[{"question":"When is utm_content optional?","answer":"When you only have one link per placement. Use it when testing creatives, buttons, or email modules."}],"utm-term":[{"question":"Do I need utm_term with Google Ads auto-tagging?","answer":"Auto-tagging (gclid) handles much of Ads reporting. utm_term still helps in multi-platform dashboards and manual CSV workflows."}],"google-analytics-utm-builder":[{"question":"Where do UTMs show in GA4?","answer":"Reports → Acquisition → Traffic acquisition (and Advertising if linked). Primary dimensions map to utm_source, medium, and campaign."}],"facebook-ads-utm-builder":[{"question":"Should utm_source be facebook or meta?","answer":"Pick one and stick with it across Instagram and Facebook. Many teams use facebook for simplicity in legacy reports."}],"email-marketing-utm-builder":[{"question":"What medium should email use?","answer":"Use utm_medium=email. Differentiate sends with utm_campaign (e.g. weekly_digest_12) and utm_content for specific CTAs."}]}}}